Choosing a SEO
Avoid companies who send you unsolicited emails stating they cannot find
your site in the major search engines.
Most web site owners come to realize they may need a professional search
engine optimization specialist by emails stating that there site is not
found in the major search engines, and the company sending this email
can achieve top rankings in the major search engines.
So how do you know if for a up front fee, and an ongoing monthly budget,
this company will deliver what they promise? They guarantee it, right?
No one can guarantee number one positions in all of the major search engines for any web site.
There are hundreds of factors that determine how a site will rank, and
each of the search engines has there own factors, which have there own
level of importance. Also, one of the first major tasks in a search engine
optimization project is keyword research. It’s quite possible your
site could never rank before page five of the search engines! Some of
the major players in SEO will not even take clients whose are in fields
such as lawyers, gambling web sites, and many others.
Watch out for the common phrases and methods some SEO's will use to "wow" you.
If you are discussing SEO services with a company, and they start sounding
like any of the following, it may be time to end the conversation.
And it's not just me saying, Google mentions several of these points in it's "What is an SEO" page.
-
If they begin to "show" you how they control your rankings,
by moving a one of their sites to the top (above results) then to the
right column of the search engine page.
All they are doing is adjusting their pay-per-click bid amounts, this is no magic power. -
They will submit your site to hundreds of search engines,
and claim they can have your site rank at the top in all of these major
search engines.
Last I checked Google, MSN and Yahoo! were the three major search engines. Where do these other hundreds come in to play? There is also no need to submit sites to the search engines, as they will find your site through links on other web sites. Submitting your site to the search engines does absolutely nothing. - The slightest mention of doorway pages, sub domains for content, or mini-sites means they are more than likely Black Hat SEO's
- All they talk about is ranking, page one results and so on
Search Engine Optimization is great, but what good is top results if no one clicks through to your site, and more importantly, no one buys your product or service? Search Engine Optimization is more than top rankings.
cfreek.com manages many sites in addition to this one. A select few of our other sites include: